Generate More Revenue Painlessly and Quickly!

Statistics have proven, the most effective way for businesses to generate more revenue is by convincing existing customers to spend more money with you. It makes sense right? Your customer believes in you and has been loyal to you already, so as a business owner, you should be getting as much revenue from your existing customers as possible.

One of the best ways to entice your current customers to spend more with you is by creating a newsletter filled with your best deals, new products/services and current promotions. Generating a worthy newsletter filled with your current customers can be fast, efficient and provide a significant return on investment.

For many businesses owners who are trying to stay lean and keep costs minimal, I have good news! Signing up with Mail Chimp is free if you plan to send out less than 12,000 email and have less than 2,000 subscribers.

Okay, so what is Mail Chimp and why do I need to get started today? Well you might already have an idea from the above paragraphs, but Mail Chimp is an outstanding platform, that is super user-friendly and intuitive for tech-savvy, as well as non-tech savvy users to take advantage of.  Mail Chimp offers many rich tools, such as detailed analytic/reporting tools to monitor your campaigns, advanced social media features, super easy to implement design features (whether you want to use a template or custom HTML and CSS design), as well as API access.

To wrap things up, Mail Chimp offers businesses of any size free or affordable solutions to target existing customers and/or customers that you want to exist 🙂

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My Business Needs a Website: Where Do I start?

Establishing your businesses’ presence on the internet is an intimidating process for many. Although it’s becoming easier to setup a simple website for your business, most people will get stuck, have questions and give up before hiring a Web Developer. I will help guide you through the web development phases and how you can get your business online today!

First, there are two ways you can go about building a site for your business: Doing it yourself or having someone develop one for you. For a business just getting on their feet, I recommend putting together a simple site through SquareSpace or Wix. These sites are user-friendly and will help you get online today by selecting a template, adding content and publishing that content.

For businesses who have it in their budget and value a professionally designed website, you should seek out to hiring a professional. A professional can incorporate the latest web technologies into your designs (mobile, responsive, etc), making your site user-friendly for potential customers. When hiring a Web Developer, you should look-out for a Developer who will build your site on a CMS (Content Management System), such as WordPress, so that if you want to update your content yourself once the site is complete, you will easily be able to do this. Having a site developed on a CMS is the platform many companies develop extra tools to enhance your site on (open-source), as well as it makes it simpler to perform SEO.

Some simple industry terms you should know when designing your own site or having a professional develop your site are listed below:

Domain Name: This is the website address. This is where your customers will find you by typing in businessname.com. You have many options for extensions with your domain name (.com, .net, .org, .biz, etc). Domain names should run around $10 per year, but you can often search for deals through web hosting companies like GoDaddy.com.

Web Hosting: You need web hosting in order for your site to appear on the internet when a user types in your domain name. Look out for reputable hosting companies. Prices range from as little as $3 per month – just depends on how much content you need and how many visitors you plan to have on your site.

SEO: Search Engine Optimization is a set of tactics used to increase the visibility of your website on search engines, such as Google and Bing organically (without paid advertisements).

Hiring a SEO Expert

The buzz word every small business owner hears about these days is SEO. So what is SEO and why should I even care? Simply put, SEO stands for Search Engine Optimization; A set of tactics used to increase the visibility of your website on search engines, such as Google and Bing organically (without paid advertisements). The reason it is important is also simple; Your business needs to participate in SEO tactics if you wish to be found on the internet organically.

Clearly, there is an abundance of SEO “experts” just by doing a quick Google search. Let me tell you though, there is a significant variance in terms of skills for SEO “experts”. There are definitely SEO experts out there who know their stuff, but in this industry, there is a high percentage of “experts” that can’t even tell you what a meta tag is. The point is, you need to be very selective when hiring a SEO “expert”.

I’m going to walk you through a few key components a small business owner should look out for when hiring a SEO Expert:

  1. First and foremost, your expert should provide you with a list of references they have provided SEO work for. You should get in contact these references and check their results and opinions based on their rankings before and current rankings across the internet.
  2. With so many scammers in the industry, I believe you should look for results-driven fees. There are agencies that will do this (typically with a start-up fee) and you pay them when your rankings on search engines increase! Why have it any other way? *Make sure to put together a contract*
  3. Do your research before you meet with them: Going into a meeting with a SEO expert can be intimidating since most business owners are not familiar with how SEO really works. Grab a book from your local bookstore, read some articles (like my blog). After you feel confident with the industry terms, you will have an edge up over most clients.
  4. Beware of those “experts” who are charging less than $500 a month for their services and promise to deliver results. Often times, these “experts” will take your money and do a little dance and than submit your site to thousands of sites, not adding any real value and possibly getting you blacklisted from search engines.
  5. Before you hire a SEO expert, make sure to check your current rankings with search engines by using the Google Keyword Planner. This is a very important step, many small businesses fail to do before hiring an expert.
  6. Find out what kind of reports they will provide you. If you’re paying money for your expert, you should be receiving updated reports on your site at least monthly, as well as a quick phone call.
  7. Ultimately, the person you hire should be motivated, enthusiastic, be able to explain any industry concepts clearly and concisely, as well as honest.